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- Lumen Is ‘Tinder For Seniors’ Plus It Simply Launched
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Lumen Is ‘Tinder For Seniors’ Plus It Simply Launched
Making Badoo, Bumble and Chappy, Andrey Andreev, understands thing or two about online dating sites. Lumen may be the venture that is latest in Andreev’s profession with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical younger end associated with the age range – over-50’s are Lumenis the desired clientele.
Despite a website that is busy, Argouges sees an enormous mobile marketplace for Lumen; “When you have a look at dating products specific to over 50s, all of them are dating sites. 80 million singles over 50 in united states and Europe that is western the demographic is underrepresented by dating sphere.” Argouges must be bullish; he’s got spent +$4.5 million into the application.
The scene is familiar. Swipeable pages, big images, bios but with one huge difference. All users have to upload a selfie included in the verification procedure, plus an algorithm authenticates this from the other profile images offered. a good touch and a tragic indication of the changing times and difficulties with online dating sites.
Dating apps are wide ranging. Any brand new software that is attempting to scale requirements yet another sort of strategy and Argouges is attempting new stuff ; “Our company is testing lots of various marketing techniques, employing a mixture of on the internet and offline, with a concentrate on offline because you want to fulfill our individual base and build up a discussion with them. As an example, this thirty days we will be attending a variety of sporting, musical and social occasions which are matching with this brand name eyesight and demographics.” Time will tell if this bears better fruit than the typical spam your buddies and paid-ads strategy that most dating apps like to utilize.
The question that is biggest, just what makes Lumen much https://foreignbride.net better than competitors? So what does Lumen have that Tinder will not? In accordance with Andreev, it really is about verification and much more pictures. Lumen utilizes AI and will need to have no less than three images for a profile. Hardly a groundbreaking brand new twist or unique UI but a fascinating development. The +50 market is not likely to require as numerous great features to carry their attention. When around 40% of most marriages end up in breakup within the UK and United States, Lumen may not have to do certainly not occur and get for the market that is underserved. Apps did a complete lot less and seen success.
Argouges plus the united group do not have everything planned and therefore are willing to ask plenty of concerns once the software rolls away. Andreev desires to learn; “Do individuals over 50 want up to now over 50 only? Would be the over-50s prepared for the software only solution? Are over-50s as simple to locate as millennials online? Will we have the ability to have an age influence that is positive culture? They are the concerns we are asking into the coming months.”
Lumen is targeted on a rich demographic and something that will require a special collection of solutions so that it would be interesting to see whom sooner or later advertises or partners aided by the software. Besides marketing, the information that the software will create should be interesting to many organizations for a spectrum that is wide. Lumen defintely won’t be in short supply of people attempting to partner along with it in the event that software scales because the united group plan.
Lumen can be obtained now on iOS and Android in britain only but will likely to be available internationally quickly.